Women's Equality Party Broadcast
Women's Equality Party
When the Women’s Equality Party approached us to animate their Party political broadcast for the London assembly ballot on 6th May we were delighted (and a little daunted) at the prospect of collaborating with the writing prowess of Catherine Mayer and Luke Jennings. The brief was to create an authentic and moving 3 minute piece, covering sensitive topics such as Violence against Women & Girls, Saving Childcare and Jobs, affordable housing and accessibility to transport, A story of Inclusivity for all.
From a grey and bleak beginning, a tale of hope emerges as the story gathers pace, radiating colour, positivity and equality as the broadcast comes to its climax. Our Brighton based studio of creatives, with a strong female LGBTQ(IA+) team were very passionate, working tirelessly night and day for 2 weeks at an incredible pace to bring this story to life, we wanted to make sure the messaging was authentic and the characterisation and storytelling was compelling despite communicating some very tough truths.