We’ve collaborated with Tonies to create artwork for their increasingly popular audio toys, designing both packaging graphics and artwork for the toys themselves.
For Sunspeed Explorers, we produced a series of illustrations for the ‘Clever Tonie’ audio boxes, which interact with the Toniebox system. The project included four individual illustrations featuring the main characters and the catamaran they travel in during their audio adventures. Illustrated by Amanda Hudson, the artwork uses bright, exciting visuals designed to appeal to the target age group and reflect the themes of sustainability and climate science. The project also included logo design for Sunspeed Explorers, developed by our expert in-house design team.
For the My First Tonies: Baby Farmyard collection, we created a series of background illustrations for the toy packaging, carefully designed to frame and enhance the 3D toy images. The Tonies brand is all about promoting screen-free play to develop a child’s growing imagination, so our job here was to encourage the user to visualise their Tonie in an imagined world. These simple, playful backgrounds spark creativity without distracting from the central figures of the toys themselves.
‘Working on tech products such as Tonies is similar to traditional children’s book illustration, but what makes it different is that each illustration has to be able to stand on its own, so the compositions have to be strong. I love working on projects where I actually learn something new while researching!’ – Laura Robjohns, project lead.
To see how we can help bring your toy products to life in fresh, imaginative ways that fit seamlessly into your brand, get in touch with the Collaborate team.